Video Ads vs. TV Ads…

A Google study is now saying that 30 second ad spots embedded into Youtube videos are as effective as 30 second  ad spots on television. This is surprising considering that users have the ability to disable them, or turn away to another page at will.

Google Reinforces Importance of Youtube to Business…

As we anticipate the completion and dynamic of Google’s acquisition of Doubleclick it is only natural to wonder what comes next. According to Tim Armstrong, Google’s President of Advertising the priorities are still largely focused on the development of Youtube and the online video giants business model. The following article at CNN Money includes some good insight from other industry insiders.

YouTube teams up with TiVo…

In another attempt to bring the internet to television TiVo has announced that its customers will soon be able to view YouTube videos on their televisions. It remains for us to see how this will play out, but this feature has been available on Apple TV since last year.