Video Ads vs. TV Ads…

A Google study is now saying that 30 second ad spots embedded into Youtube videos are as effective as 30 second  ad spots on television. This is surprising considering that users have the ability to disable them, or turn away to another page at will.

Google Reinforces Importance of Youtube to Business…

As we anticipate the completion and dynamic of Google’s acquisition of Doubleclick it is only natural to wonder what comes next. According to Tim Armstrong, Google’s President of Advertising the priorities are still largely focused on the development of Youtube and the online video giants business model. The following article at CNN Money includes some good insight from other industry insiders.

Google lobbies TV ‘White Space’ for WiFi

Who knew… apparently the ‘white space’ signal on television sets can transmit Wi-Fi internet. Google is attempting to press the Federal Communications Commision to open up this ‘white space’ for unlicensed use. This is targeting TV sets not hooked up to cable boxes or satellite dishes.