A Google study is now saying that 30 second ad spots embedded into Youtube videos are as effective as 30 second ad spots on television. This is surprising considering that users have the ability to disable them, or turn away to another page at will.
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1 response so far ↓
Bobby // May 5, 2008 at 4:36 am
yes true, but thatgs not saying much becasue of tivo technology people are watching less and less tv, In the new future web video ads are gooing to be ten times more effective becasue viewers can instantly react to what their watching . great site very informative